The following indicators are applicable to content produced across any medium of communication (Broadcast/Print/Radio/Online). These indicators ensure the credibility of the content and mark it on internationally acclaimed development communication and information indicators, which become a guideline to producing narratives on any sector.
1) Content reflecting diversity.
• Reports that highlight the issue and content reflect an unbiased viewpoint.
• Article well researched, written, and edited by a professional news outlet.
• Portrayal of sources with contrasting viewpoints
2) Content should serve the need of all groups in the society: public, private and community based.
• Identify stakeholders: government, security establishment, political parties/groups, minorities, religious groups, cultural groups
• Understand the history and be familiar with coverage of diverse groups in society. Usefulness of the news information for the public at large
• Accessibility of the content
3) Content displays culture of self-regulation.
• Applied ethical guidelines and practices that govern the profession and the legal implications and considerations that inform the profession
• Including information about sources, accuracy estimates, possibilities of bias and voluntary retractions
4) Communicating with fairness and impartiality.
• Demonstrate the ability to apply tools, concepts and technology appropriate for the presentation of images and information on diversity
• Minimum 2 or more contrasting views in the story Use of neutral (unemotional) vocabulary
5) Content displays high-level of trust and confidence with the civil society organization/academia.
• Credibility could be measured by the number of readers or subscribers of the professional news outlet
6) The content should also reflect the linguistic diversity of the targeted issues.
• Credit reports that discuss regional (and not national issues) in less commonly spoken languages and that interact with minorities in their local languages
• The report includes interviews and/or information from linguistically diverse segments of society
7) The content should represent the views of the entire political spectrum and the wide spectrum of the social interests including the weakest segments of the society.
• Is there a political bias or not?
• Choice of a topic (or topics) that highlight a minority (or underrepresented) group Major piece on a minor political group.